50+ Awards


The 50+ Awards are organised and presented by the 50+ Show, and are solely based on the internet nominations and votes of those who are aged 50+. The 50+ Awards were established in 2012 and are also known as ‘The Goldies.’

The 50+ Awards are based on voter ratings, to find the absolute best of the best!

“The purchasing power and opinions of the 50+ population will in time establish the 50+ Awards as a benchmark.” Noel Desmier – 50+ Awards voter 2013

Examples of 50+ Awards coverage:

Open University
Ramblers Worldwide Holidays
London & Partners

What the voters said:

• The best comprehensive survey that I have ever seen. Mr T.S., Scotland
• I have learnt about some companies and organisations that I didn’t know existed just by doing the survey, so now I’m going to surf the web.
• I have not heard of these awards till this evening, but it was interesting to see which organisations had been nominated.
• This made me realise how few of these 50+ organisations I have heard of! I will be looking them up to find out what they offer.
• I wasn’t aware of some of the companies in the lists – so has increased my awareness. I’m looking forward to seeing the winners!

Timetable for the 50+ Awards 2015:

9 January: Nominations open (All registrants for The 50+ Show in 2014 are invited – by email – to nominate for the 50+ Awards 2015)
16 January: Nominations close
1 February: Announcement of nomination long-lists (top 10 most-nominated); Voting opens (All previous registrants for The 50+ Show are invited to vote)
1 May: Announcement of short-lists (top 3 highest-rated nominees in each category).
1 July: Voting closes
23 July (Thursday, 2pm): 50+ Awards presentations at London Olympia at The 50+ Show itself

Winners and runners-up  of the 3rd 50+ Awards – 2014

Congratulations to all nominees – even to make it on to the shortlist is a triumph!

Best 50+ UK holiday provider
Gold: Saga
Silver: Warner Leisure Hotels
Bronze: Thomson

Best 50+ UK day out
Gold: York
Silver: National Trust
Bronze: London

Best 50+ Theatrical Show
Gold: War Horse
Silver: Les Miserables
Bronze: Mamma Mia!

Best 50+ UK destination
Gold: Scotland
Silver: Cornwall
Bronze: Lake District

Best 50+ UK hotel group
Gold: Hilton
Silver: Marriott
Bronze: Premier Inn

Best 50+ UK coach company
Gold: David Urquhart
Silver: Shearings
Bronze: National Express

Best 50+ overseas holiday provider
Gold: Saga
Silver: Virgin Holidays
Bronze: Thomson

Best 50+ cruise provider
Gold: P & O
Silver: Royal Caribbean
Bronze: Cunard

Best 50+ overseas destination
Gold: New Zealand
Silver: Italy
Bronze: USA

Best 50+ overseas hotel group
Gold: Marriott
Silver: Hilton
Bronze: Raddisson

Best 50+ airline
Gold: Emirates
Silver: Singapore Airlines
Bronze: Virgin Atlantic

Best 50+ tour operator
Gold: Saga
Silver: Virgin
Bronze: Thomson

Best 50+ travel agency
Gold: Saga
Silver: Thomson
Bronze: Thomas Cook

Best 50+ adventure travel provider
Gold: Trailfinders
Silver: Ramblers Worldwide Holidays
Bronze: Saga

Best 50+ health tourism destination
Gold: Bath
Silver: Spain
Bronze: France

Best 50+ medical charity
Gold: MacMillan
Silver: Marie Curie
Bronze: Cancer Research UK

Best 50+ non-medical charity
Gold: Help for Heroes
Silver: RNLI
Bronze: Salvation Army

Best 50+ group 
(not-for-profit club/association/society)
Gold: Age UK
Silver: National trust
Bronze: U3A

Best 50+ wellness provider
Gold: NHS
Silver: Boots
Bronze: BUPA

Best 50+ housing provider
Gold: Churchill Retirement Living
Silver: McCarthy & Stone
Bronze: Taylor Wimpey

Best 50+ assisted living provider
Gold: Hanover Housing
Silver: Churchill Retirement Living
Bronze: McCarthy & Stone

Best 50+ newspaper (paid-for)
Gold: Daily Mail
Silver: Daily Telegraph
Bronze: Times

Best 50+ free publication
Gold: Metro
Silver: Evening Standard
Bronze: Mature Times

Best 50+ magazine
Gold: Yours
Silver: Good Housekeeping
Bronze: Saga Magazine

Best 50+ TV channel
Gold: BBC 1
Silver: Discovery
Bronze: BBC 2

Best 50+ radio station
Gold: BBC Radio 4
Silver: BBC Radio 2
Bronze: Classic FM

Best 50+ web site – content
Gold: moneysavingexpert.com
Silver: bbc.co.uk
Bronze: ageuk.org.uk

Best 50+ personality
Gold: HM The Queen
Silver: Judi Dench
Bronze: David Attenborough

Best 50+ (modern) car
Gold: Volkswagen Golf
Silver: Ford Focus
Bronze: Honda Jazz

Best 50+ clothing retailer
Gold: Bonmarché
Silver: Marks & Spencer
Bronze: John Lewis

Best 50+ supermarket
Gold: Aldi
Silver: Waitrose
Bronze: Marks & Spencer

Best employer of those who are 50+
Gold: B & Q
Silver: John Lewis
Bronze: Marks & Spencer

Best 50+ continuing education provider
Gold: Open University
Silver: U3A
Bronze: Age UK

Best 50+ ready-meal provider
Gold: M & S
Silver: Waitrose
Bronze: Wiltshire Farm Foods

Best 50+ broadband provider
Gold: Virgin Media
Silver: Sky
Bronze: BT

Best 50+ bank or building society
Gold: Nationwide
Silver: Halifax
Bronze: Santander

Best 50+ insurance provider
Gold: Liverpool Victoria (L V)
Silver: Aviva
Bronze: Saga

Best 50+ electricity provider
Gold: British Gas
Silver: Scottish Power
Bronze: E.On

Best 50+ gas supplier
Gold: British Gas
Silver: Scottish Power
Bronze: E.On

Best 50+ place to eat
Gold: Toby Carvery
Silver: Weatherspoons
Bronze: Harvester

Best 50+ customer service
Gold: John Lewis
Silver: Waitrose
Bronze: Marks & Spencer

*Winners in our ‘nominations draw’ in 2014 were H. Ahluwalia, D. Coelho and Mrs M. Wallingham, who each win a £50 voucher. Congratulations!


The inaugural 50+ Awards 2012

The inaugural 50+ Awards 2012 (based on a total of 211,465 individual votes) were presented at a Gala Awards Reception on 13 July 2012, at London Olympia’s Pillar Hall.

In 2012, following a public nomination phase, shortlists of the most nominated in each category were put to a public vote. Over 6500 voters cast a total of 211,465 votes in 53 categories. With an average age of 64, our voters represented a total of 421,760 years of experience!

What the voters said about the 50+ Awards in 2012:

• Extremely good survey & easy to understand.
• I like that there are over 50 awards and pleased to vote too
• This was fun – thank you!
• I congratulate you on the concept – and for highlighting the fact ‘we matter’!
• Good survey, very interesting

50+ Awards rules

The 50+ Awards referee is Dr Robert McCaffrey, 50+ Show director: No correspondence is to be entered into and ‘the referee’s decision is final.’

Individual awards cannot be sponsored, but awards sectors can be sponsored: companies will be allowed to augment their list on the awards homepage, but the nomination and voting forms on the internet will be free of advertising.

Inclusion in the 50+ Awards nomination and voting process is free.

At the end of the nomination process, the top 10 most-nominated companies will go forward to the voting phase of the 50+ Awards. If a tie means that more than 12 companies would be long-listed, the least-nominated tied companies will be eliminated.

A category must have at least five different nominated companies to be considered valid prior to public voting: If insufficiently varied nominations are received for any category, the referee reserves the right not to open voting for the category and to make no award in that category.

The order of nominees on the voting forms will be randomised.

Companies may be nominated for, and be included in, the voting for more than one award.

The 50+ Awards will make reasonable efforts to inform nominees of their nomination status, but cannot guarantee that they will be informed.

On 1 June, the top three rated nominees in each category will be ‘shortlisted’ and will be made public via the 50+ Awards web site. Voting for the short-listed nominees will continue for another month. Previous ratings will be carried over.

Each shortlisted company will be informed and is welcome to attend the 50+ Awards Ceremony at the 50+ Show at London Olympia.

Voting will close on 1 July.

If no representative of the company is present at the awards ceremony, the award will not be presented at the awards ceremony: the company will be responsible for collecting the award and/or for any expense in the presentation of the award. Awards not collected/presented within 90 days of the awards ceremony will be recycled.

It is noted that companies are likely to seek to have themselves nominated and, if long-listed and/or shortlisted, to encourage their customers to vote for them, and since it is impossible to ‘police’ this behaviour, it is – for the avoidance of doubt – explicitly allowed.