The 50+ Awards


The 50+ Awards are organised and presented by The 50+ Show, and are solely based on the internet nominations and votes of those who are aged 50+. The 50+ Awards were established in 2012 and are also known as ‘The Goldies.’

The 50+ Awards are based on voter ratings, to find the absolute best of the best!

“I think The 50+ Awards are brilliant and inspirational!” Mrs A. Scott

“The purchasing power and opinions of the 50+ population will in time establish The 50+ Awards as a benchmark.” Noel Desmier – 50+ Awards voter

View the video of the announcement of The 50+ Awards 2015 at The 50+ Show in London Olympia, July 2015


Best 50+ UK destination
Gold: Scotland
Silver: Cornwall
Bronze: Lake District

Best 50+ UK hotel group
Gold: Hilton
Silver: Warner Leisure Hotels
Bronze: Premier Inn

Best 50+ UK Coach Company
Gold: David Urquhart
Silver: Lochs & Glens
Bronze: Caledonian Travel

Best 50+ Overseas holiday provider
Gold: Barrhead Travel
Silver: Kuoni
Bronze: Saga

Best 50+ cruise provider
Gold: Cunard
Silver: Barrhead Travel
Bronze: Royal Caribbean

Best 50+ overseas destination
Gold: Caribbean
Silver: Australia
Bronze: USA

Best 50+ overseas hotel group
Gold: Riu
Silver: Hilton
Bronze: Radisson

Best 50+ adventure travel supplier
Gold: Trailfinders
Silver: Kuoni
Bronze: Saga

Best 50+ airline
Gold: Emirates
Silver: Singapore Airlines
Bronze: Virgin Atlantic

Best 50+ tour operator
Gold: Saga Holidays
Silver: Travelsphere
Bronze: Caledonian Tours

Best 50+ travel agency
Gold: Barrhead Travel
Silver: Trail Finders
Bronze: Saga

Best 50+ wellness provider
Gold: NHS
Silver: Bupa
Bronze: Nuffield

Best 50+ medical charity
Gold: Macmillian Cancer Support
Silver: Marie Curie
Bronze: Medicins Sans Frontieres

Best 50+ non-medical charity
Gold: RNLI
Silver: Salvation Army
Bronze: Age UK

Best 50+ group (not-for-profit club/association/society)
Gold: Age UK
Silver: National Trust
Bronze: U3A

Best 50+ continuing education provider
Gold: Open University
Silver: University of Strathclyde
Bronze: U3A

Best 50+ housing provider
Gold: Churchill
Silver: McCarthy & Stone
Bronze: Hanover Housing

Best 50+ newspaper (paid-for)
Gold: Glasgow Herald
Silver: Daily Mail
Bronze: Sunday Times

Best 50+ free publication
Gold: Metro
Silver: Evening Standard
Bronze: Mature Times

Best 50+ magazine
Gold: Yours
Silver: Good Housekeeping
Bronze: Gardeners World

Best 50+ TV channel
Gold: BBC 1
Silver: Drama Channel
Bronze: BBC 2

Best 50+ radio station
Gold: Smooth
Silver: BBC Radio 2
Bronze: BBC Radio 4

Best 50+ web site for content

Best 50+ personality of the year
Gold: Judi Dench
Silver: HM The Queen
Bronze: Maggie Smith

Best 50+ (modern) car – manufacturer and type
Gold: Volkswagen Golf
Silver: Ford Fiesta
Bronze: Honda Civic

Best 50+ clothing retailer
Gold: Slaters
Silver: M & S
Bronze: John Lewis

Best 50+ Supermarket
Gold: Aldi
Silver: M & S
Bronze: Waitrose

Best 50+ ready-meal provider
Gold: M & S
Silver: Waitrose
Bronze: Wiltshire Farm Foods

Best 50+ place to eat out (not including ‘at home’ or ‘my house’!)
Gold: Weatherspoons
Silver: Toby Carvery
Bronze: Harvester

Best 50+ broadband provider
Gold: Virgin
Silver: SKY
Bronze: BT

Best 50+ bank or building society
Gold: Nationwide
Silver: Santander
Bronze: First Direct

Best 50+ wealth management company
Gold: Hargreaves Lansdown
Silver: Halifax
Bronze: St James’s Place

Best 50+ insurance provider
Gold: LV (Liverpool Victoria)
Silver: Nationwide
Bronze: Saga

Best 50+ electricity provider
Gold: First Utility
Silver: Scottish Power
Bronze: E.ON

Best 50+ gas supplier
Gold: Scottish Gas
Silver: First Utility
Bronze: British Gas

Best 50+ employer of those aged 50+
Gold: B&Q
Silver: John Lewis
Bronze: M&S

Best 50+ customer service
Gold: John Lewis
Silver: Waitrose
Bronze: M&S

Examples of 50+ Awards coverage:

Open University
Ramblers Worldwide Holidays
London & Partners

What the voters said:

• The best comprehensive survey that I have ever seen. Mr T.S., Scotland
• I have learnt about some companies and organisations that I didn’t know existed just by doing the survey, so now I’m going to surf the web.
• I have not heard of these awards till this evening, but it was interesting to see which organisations had been nominated.
• This made me realise how few of these 50+ organisations I have heard of! I will be looking them up to find out what they offer.
• I wasn’t aware of some of the companies in the lists – so has increased my awareness. I’m looking forward to seeing the winners!

Timetable for the 50+ Awards 2015:

9 January: Nominations open (All registrants for The 50+ Show in 2014 are invited – by email – to nominate for the 50+ Awards 2015)
31 January: Nominations close
9 February: Announcement of nomination long-lists (top 10 most-nominated); Voting opens (All previous registrants for The 50+ Show are invited to vote)
1 May: Announcement of short-lists (top 3 highest-rated nominees in each category).
1 July: Voting closes
14 July (Tuesday, 2.45pm): 50+ Awards presentations at London Olympia at The 50+ Show itself

See the rules for participation in The 50+ Awards

Click here to see the full list of previous winners of The 50+ Awards

The inaugural 50+ Awards 2012

The inaugural 50+ Awards 2012 (based on a total of 211,465 individual votes) were presented at a Gala Awards Reception on 13 July 2012, at London Olympia’s Pillar Hall.

In 2012, following a public nomination phase, shortlists of the most nominated in each category were put to a public vote. Over 6500 voters cast a total of 211,465 votes in 53 categories. With an average age of 64, our voters represented a total of 421,760 years of experience!

What the voters said about the 50+ Awards in 2012:

• Extremely good survey & easy to understand.
• I like that there are over 50 awards and pleased to vote too
• This was fun – thank you!
• I congratulate you on the concept – and for highlighting the fact ‘we matter’!
• Good survey, very interesting