50+ Awards


The 50+ Awards are organised and presented by the 50+ Show, and are solely based on the internet nominations and votes of those who are aged 50+. The 50+ Awards were established in 2012 and are also known as ‘The Goldies.’

The 50+ Awards are based on voter ratings, to find the absolute best of the best!

Are you 50+? Then VOTE HERE IN THE 50+ AWARDS 2014

In 2014, the 3rd 50+ Awards will be presented at the London 50+ Show itself, at London Olympia on Thursday 10 July at 3pm, followed by an informal reception.

“The purchasing power and opinions of the 50+ population will in time establish the 50+ Awards as a benchmark.” Noel Desmier – 50+ Awards voter 2013

*Winners in our ‘nominations draw’ in 2014 were H. Ahluwalia, D. Coelho and Mrs M. Wallingham, who each win a £50 voucher. Congratulations!

Examples of 50+ Awards coverage:

Open University
Ramblers Worldwide Holidays
London & Partners

What the voters said:

• The best comprehensive survey that I have ever seen. Mr T.S., Scotland
• I have learnt about some companies and organisations that I didn’t know existed just by doing the survey, so now I’m going to surf the web.
• I have not heard of these awards till this evening, but it was interesting to see which organisations had been nominated.
• This made me realise how few of these 50+ organisations I have heard of! I will be looking them up to find out what they offer.
• I wasn’t aware of some of the companies in the lists – so has increased my awareness. I’m looking forward to seeing the winners!

Timetable for the 50+ Awards 2014:

7 January: Nominations open
14 January: Nominations close
21 February: Announcement of nomination long-lists (top 10 most-nominated); Voting opens
1 June: Announcement of short-lists (top 3 highest-rated nominees in each category).
1 July: Voting closes
10 July (Thursday, 3pm): 50+ Awards presentations in London at the 50+ Show itself

50+ Awards rules

The 50+ Awards referee is Dr Robert McCaffrey, 50+ Show director: No correspondence is to be entered into and ‘the referee’s decision is final.’

Individual awards cannot be sponsored, but awards sectors can be sponsored: companies will be allowed to augment their list on the awards homepage, but the nomination and voting forms on the internet will be free of advertising.

Inclusion in the 50+ Awards nomination and voting process is free.

At the end of the nomination process, the top 10 most-nominated companies will go forward to the voting phase of the 50+ Awards. If a tie means that more than 12 companies would be long-listed, the least-nominated tied companies will be eliminated.

A category must have at least five different nominated companies to be considered valid prior to public voting: If insufficiently varied nominations are received for any category, the referee reserves the right not to open voting for the category and to make no award in that category.

The order of nominees on the voting forms will be randomised.

Companies may be nominated for, and be included in, the voting for more than one award.

The 50+ Awards will make reasonable efforts to inform nominees of their nomination status, but cannot guarantee that they will be informed.

On 1 June, the top three rated nominees in each category will be ‘short-listed’ and will be made public via the 50+ Awards web site. Voting for the short-listed nominees will continue for another month. Previous ratings will be carried over.

Each shortlisted company will be informed, and will be allocated a free ticket to the Awards Ceremony. Additional tickets may be purchased.

Voting will close on 1 July.

If no representative of the company is present at the awards ceremony, the award will not be presented at the awards ceremony: the company will be responsible for collecting the award and/or for any expense in the presentation of the award. Awards not collected/presented within 90 days of the awards ceremony will be recycled.

It is noted that companies are likely to seek to have themselves nominated and, if long-listed and/or shortlisted, to encourage their customers to vote for them, and since it is impossible to ‘police’ this behaviour, it is – for the avoidance of doubt – explicitly allowed.

Shortlisted companies

Companies that are shortlisted are allowed to use the following graphic on their literature or web sites until the announcement of the winners – web links must link to http://www.50plus-Awards.com:

2nd 50+ Awards, 2013

The winners of the 2nd 50+ Awards 2013 were announced at the 50+ Awards Gala Reception on 11 July 2013 at London Olympia’s Pillar Hall.

The 50+ Awards Gala Reception 2013

“A wonderful event which ran extremely smoothly…..well done! The 50+ Awards held in the prestigious Pillar Hall at Olympia in central London were well organised with great attention to detail. We were made to feel extremely welcome from the moment we entered the hall. The food, waiting staff and entertainment were brilliant.” Mrs Tricia Waller – The Open University (winners, Best 50+ continuing education provider 2012, 2013).

50+ Show Winners 2013: Congratulations to all!

Best 50+ UK holiday provider
Gold: Saga
Silver: Thomson
Bronze: Warner Leisure Hotels

Best 50+ UK day out
Gold: York
Silver: National Trust
Bronze: London

Best 50+ Theatrical Show
Gold: Les Miserables
Silver: Mamma Mia!
Bronze: War Horse

Best 50+ UK destination
Gold: Scotland
Silver: Lake District
Bronze: Cornwall

Best 50+ UK hotel group
Gold: Marriott
Silver: Hilton
Bronze: Warner Leisure Hotels

Best 50+ UK coach company
Gold: David Urquhart
Silver: National Express
Bronze: Shearings

Best 50+ overseas holiday provider
Gold: Saga
Silver: Thomson
Bronze: Virgin Holidays

Best 50+ cruise provider
Gold: P & O
Silver: Royal Caribbean
Bronze: Cunard

Best 50+ overseas destination
Gold: Italy
Silver: USA
Bronze: Australia

Best 50+ overseas hotel group
Gold: Marriott
Silver: Hilton
Bronze: Saga

Best 50+ airline
Gold: Emirates
Silver: Singapore Airlines
Bronze: Virgin Atlantic

Best 50+ tour operator
Gold: Saga
Silver: Virgin
Bronze: Thomson

Best 50+ travel agency
Gold: Co-operative Travel
Silver: Saga
Bronze: Thomas Cook

Best 50+ adventure travel provider
Gold: Trailfinders
Silver: Saga
Bronze: Ramblers Worldwide Holidays

Best 50+ health tourism destination
Gold: Bath
Silver: Spain
Bronze: Thailand

Best 50+ medical charity
Gold: MacMillan
Silver: Cancer Research UK
Bronze: Marie Curie

Best 50+ non-medical charity
Gold: Help for Heroes
Silver: Salvation Army
Bronze: Age UK

Best 50+ group (not-for-profit club/association/society)
Gold: National trust
Silver: WI – Women’s Institute
Bronze: Age UK

Best 50+ wellness provider
Gold: NHS
Bronze: Boots
Silver: Age UK

Best 50+ housing provider
Gold: McCarthy & Stone
Silver: Churchill Retirement Living
Bronze: Taylor Wimpey

Best 50+ assisted living provider
Gold: McCarthy & Stone
Silver: Churchill Retirement Living
Bronze: Richmond Villages

Best 50+ newspaper (paid-for)
Gold: Times
Silver: Daily Telegraph
Bronze: i (Independent)

Best 50+ free publication
Gold: Metro
Silver: Evening Standard
Bronze: Mature Times

Best 50+ magazine
Gold: Saga Magazine
Silver: Good Housekeeping
Bronze: Yours

Best 50+ TV channel
Gold: BBC 1
Silver: BBC 2
Bronze: Discovery

Best 50+ radio station
Gold: BBC Radio 4
Silver: BBC Radio 2
Bronze: Smooth

Best 50+ web site
Gold: Google.co.uk
Silver: MoneySavingExpert.com
Bronze: BBC.co.uk

Best 50+ ad campaign
Gold: John Lewis
Silver: Smoking kills (NHS)
Bronze: M & S

Best 50+ personality
Gold: David Attenborough
Silver: HM The Queen
Bronze: Judi Dench

Best 50+ (modern) car
Gold: Volkswagen Golf
Silver: Ford Focus
Bronze: Ford Fiesta

Best 50+ clothing retailer
Gold: M & S
Silver: John Lewis
Bronze: Debenhams

Best employer of those who are 50+
Gold: B & Q
Silver: John Lewis
Bronze: M & S

Best 50+ small business (fewer than 50 employees)
Gold: Silver Travel Advisor
Silver: The Chocolatier
Bronze: Seamless Relocation

Best 50+ continuing education provider
Gold: Open University
Silver: U3A
Bronze: Age UK

Best 50+ ready-meal provider
Gold: M & S
Silver: Waitrose
Bronze: Wiltshire Farm Foods

Best 50+ broadband provider
Gold: BT
Silver: Virgin Media
Bronze: Sky

Best 50+ bank or building society
Gold: Nationwide
Silver: Co-operative Bank
Bronze: Halifax

Best 50+ insurance provider
Gold: L V (Liverpool Victoria)
Silver: Saga
Bronze: Co-operative Insurance

Best 50+ electricity provider
Gold: Scottish Power
Silver: British Gas
Bronze: E.On

Best 50+ gas supplier
Gold: British Gas
Silver: Scottish Power
Bronze: E.On

Best 50+ place to eat
Gold: Toby Carvery
Silver: Weatherspoons
Bronze: Loch Fyne

Best 50+ customer service
Gold: John Lewis
Silver: Marks & Spencer
Bronze: Waitrose

*Winners in our ‘nominations draw’ in 2013 were Mrs Huet, Mrs Antill and Mrs Humble, who each win a £50 voucher. Congratulations!

The inaugural 50+ Awards 2012

The inaugural 50+ Awards 2012 (based on a total of 211,465 individual votes) were presented at a Gala Awards Reception on 13 July 2012, at London Olympia’s Pillar Hall.

In 2012, following a public nomination phase, shortlists of the most nominated in each category were put to a public vote. Over 6500 voters cast a total of 211,465 votes in 53 categories. With an average age of 64, our voters represented a total of 421,760 years of experience!

What the voters said about the 50+ Awards in 2012:

• Extremely good survey & easy to understand.
• I like that there are over 50 awards and pleased to vote too
• This was fun – thank you!
• I congratulate you on the concept – and for highlighting the fact ‘we matter’!
• Good survey, very interesting